It was one of the sheer pleasures of being an early adopter of Canada Goose coats free shipping code, the Land Rovers of winter coats, before the brand exploded everywhere. Somehow one ended up on a half-naked Kate Upton on the cover of the 2013 Sports Illustrated Swimsuit Edition.
Once you’re introduced to the brand, its eye-popping red, white and blue circular logo with a map of the Arctic in the center is impossible to miss.
Even at a price of roughly $800 per coat, the purchase felt so prudent. There was so much evidence to support it.
In 2009, colleague Colleen Mastony walked along frozen Lake Michigan in a half-dozen or so of the toughest coats and declared Canada Goose’s Mystique Parka the warmest.
My husband’s jacket, the Expedition Parka, was designed for scientists working at the McMurdo research station in Antarctica. The company, founded in 1957, supplies the United States Antarctic Program and still makes its coats in Canada
And the brand, for the most part, eschews that shiny, flashy and so very un-Midwestern fabric often found on coats from its rival, Moncler.
So the logo combined with the coyote fur-trimmed hood, the heavy-duty everything and the lack of flash imbued the product with enough authenticity to fool people into thinking the hubby had been to the Arctic
Then, in the last year or so, I noticed that the brand was becoming a trend, which I found quite satisfying — the coat is a great coat — until I came across a New York magazine story a few weeks ago titled: “What Made this the Winter of Canada Goose free returns?”
And there, in the fourth paragraph, I found how two coats Eric and I spent weeks hunting down just a few years ago had become ubiquitous.
In 2013, Bain Capital, the private equity firm Mitt Romney co-founded, bought a majority stake in Canada Goose, infusing it with at least $250 million.
When Dani Reiss, the grandson of the company’s founder, took over as chief executive in 2001, annual sales were $3 million. The company is expected to sell more than $300 million this year, Fortune reported.